Developing great architectural reps

Developing long term relationships with architectural practices is critical to specification of your products.

With an exceptionally competitive environment it is difficult to differentiate products. Therefore having top performing architectural reps is vital.

I specialize in working with architectural reps and their managers to build your architectural specification business. The focus is on:

  • Understanding architects and your target audience
  • Create clear responsibility and outcomes for each rep
  • Adding value to architects – becoming trusted advisors
  • Having the right training and support
  • How to build a relationship with architectural practices
  • Measuring Success
three happy people in a business setting, realistic, candid, less formal, authentic workplace moment
Office scene similar to existing image, three business people in discussion around a whiteboard. On the whiteboard, large clear heading text: 'Architectural reps must add value' and beneath it smaller bullet point text: 'Know code requirements'. Clean, modern, professional style, matching the site’s current illustration look.

Get Specified Coaching

Inhouse (at your company) participative coaching with you and your architectural reps to help increase specifications.

Architectural Leadership References

Exceptional!

John possesses an extraordinary skillset.

His leadership style fostered trust, motivation and autonomy. He led by example inspiring confidence and excellence within the team.

He understands people, leads with integrity and creates an environment where everyone feels valued and supported.

Clare Healey – Commercial Sales Manager Tile Warehouse

Outstanding!

John had the rare ability to both lead those around him and drive sales nationwide.

He “walks the talk” while inspiring those around him to reach their full potential.

Under John’s leadership sales more than doubled which was remarkable considering an already substantial market share in a mature market.

Steve Gormley – National HR Manager Bascik Transport

Six stars!

John was an incredible leader. He was confident, supportive, and always had the team’s back.

His presentation skills were second to none.

He taught me so much. John encouraged me, challenged me, and made me better. His commitment and loyalty were unwavering.

Kylie Hay – Design and Specification Manager Jacobsen

Contact Me

John Tolhurst – johntolhurst12@gmail.com

mobile 021 981990

Contact me to book a time to see if I can help your business. I can do it anytime of the day ( available April 2026 – July 2026)

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